HORECA Management Group (HMG) is launching a new initiative aimed at supporting the development of the hotel industry in Georgia and introducing international-standard operational models. The program offers 70% co-financing for consultancy services to projects that are in the early stages of hotel or aparthotel development.
The program is supported by a Canadian financial institution and will select 20 projects across Georgia for participation.
Program Objectives
- Foster high-quality hotel infrastructure development
- Implement operational models aligned with international standards
- Develop sustainable management systems and optimize operational processes
What Type of Support Is Included
Selected projects will receive tailored consultancy from both local and Canadian experts in the following areas:
- Project planning and space optimization
- Architectural and interior concept development
- Structuring of operational and business models
- Financial modeling and business plan development
- Planning for procurement of inventory and accessories
- Branding and positioning strategy development
- Identification of sales channels and pricing strategy
- Assessment of potential partnerships with international hotel brands
- Post-opening operational support and guidance
70% of the consultancy costs are covered by the program, while participating projects are responsible only for the remaining 30%.
Who Is Eligible to Apply
- Own or plan to develop a non-operational, under-development, or under-construction hotel or aparthotel
- Have a property with at least 20 guest rooms
- Possess the financial capacity and motivation to participate
Program Structure
Stage I — Application submission: Initial screening and analysis of submitted projects based on their concept, scale, and potential.
Stage II — Vision and commitment interview: A short interview to evaluate the applicant's vision, development goals, and overall commitment.
Only candidates who successfully pass both stages will be granted access to the co-financing support.
Application Timeline
- Applications opened: 5 May 2025
- Submission deadline: 1 May 2026
Note: Co-financing does not cover construction, renovation, or fit-out costs — it applies to consultancy services only.
