HMG — Hotel development, consulting and management in Georgia

Since 2014 · 22 projects

Hotels lose money not in construction, but on the drawing

The wrong segment, oversized rooms, a kitchen placed against its own logistics — these decisions are made before any concrete is poured, and they work against you for the life of the asset.

Portfolio
$89.5MInvestment raised
22Delivered projects
1150+Keys

These numbers took twelve years — one project at a time

Full cycle

From idea to the first guest — under one contract

Market assessment, concept, financial model, architecture, construction, opening and operations. Six stages, one team, one line of accountability.

For developers

A finished building is not yet a finished asset

Hotel-grade management for residential and commercial buildings: security, technical systems, concierge, transparent administration. It raises both the value of the asset and the developer’s reputation.

$89.5MInvestment raised
22Delivered projects
1150+Room keys
About us

Hospitality development and management — since 2014

HMG — HORECA Management Group is a hospitality development and management company providing professional support to investors, developers and property owners across the full project lifecycle.

Our work spans market and project assessment, concept and business-model development, architectural and design coordination, construction and fit-out management, procurement, pre-opening and ongoing operations.

We work on hotels, aparthotels, resorts, restaurants, spa and wellness facilities, and on both branded and independent developments.

We treat every project not simply as real estate but as a future business. That is why architectural, technical, financial and operational decisions are brought into a single strategy.

HMG — HORECA Management Group
Process

From idea to a finished project — six stages

Select a stage ↓
Stage 01 · 6–8 weeks

First establish whether it is worth building. Then draw it.

Location potential, competitive set, target segment, and a realistic ADR and occupancy forecast. This is the stage where the original idea often turns out to need changing — and that is far cheaper here than later.

You receive
  • Market study
  • Competitive set analysis
  • ADR / occupancy forecast
  • Preliminary financial model
We need from you
  • Site documentation
  • Investment frame
  • Target return
Stage 02 · 6–10 weeks

Positioning, brand, and the room mix the model actually supports.

Concept development, branded versus independent analysis, franchise shortlist. The key count and F&B programme come out of the financial model — not out of the architect’s first sketch.

You receive
  • Concept book
  • Brand comparison matrix
  • Operator RFP pack
  • Revised room programme
We need from you
  • Hold-period intention
  • Brand preferences, if any
  • Capex ceiling
Stage 03 · 4–8 months

A drawing that already accounts for how the hotel will run.

Architectural and interior design, engineering, cost optimisation and tender management. Every decision is checked against operating logic: where staff circulate, how laundry moves, where deliveries land.

You receive
  • Architectural design
  • Interior concept
  • MEP engineering
  • Tender documentation
We need from you
  • Stage sign-offs
  • Permitting process
  • Funding confirmation
Stage 04 · 14–24 months

Budget and schedule are held here — or lost here.

Site supervision, budget control, FF&E and OS&E procurement. Monthly owner reporting: where we stand against schedule and budget, and which risks have surfaced.

You receive
  • Monthly progress report
  • Budget tracking
  • FF&E and OS&E procurement
  • Quality control
We need from you
  • Payment schedule
  • Change-order approvals
Stage 05 · 16 weeks

On opening day the hotel should already be selling.

Standards implementation, recruitment and training, PMS and distribution launch. Bookings have to open months before the doors do — otherwise the first season is lost.

You receive
  • Operating standards (SOP)
  • Recruited team
  • PMS and channel integration
  • Year-one sales plan
We need from you
  • Pre-opening budget
  • Legal and licensing
Stage 06 · Ongoing

From here everything comes down to one number: RevPAR.

Revenue management, sales and marketing, food & beverage, and transparent owner reporting. We run the hotel as though it were ours — because our fee is tied to how it performs.

You receive
  • Monthly P&L
  • Revenue management
  • Sales and marketing
  • Operational audits
We need from you
  • Annual budget approval
  • CAPEX reserve
Read the full process →

Durations are indicative and depend on project scale, location and the permitting process.

Projects

Delivered projects

Hotel-grade management for residential and commercial buildings
For developers

Your project sells once. Its reputation is sold every day.

24/7Security and duty cover
Hotelgrade standard, applied to a building
Onereport for the owner

Under HMG management your development runs to hotel standards: security, cleanliness, technical systems and resident comfort. That reduces operating risk, raises asset value and strengthens the developer’s reputation.

  • 24/7 professional security
  • Daily cleaning of common areas
  • Lift maintenance
  • Fire systems, pumps, generator, HVAC
  • Concierge and resident support
  • Short-let apartment management
For investors

The questions investors ask first

Blog

Knowledge that saves you money

Get in touch

Planning a hotel project?

Three questions and we will know how to help. The first consultation is free.

⏱ About 40 seconds

Where does your project stand?

Pick whichever is closest.

A little about the project

If you have a design, a sketch or a business plan, attach it. That lets us give you a far more specific answer.

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    Before the first stone

    What we are asked every week

    Ten questions from future hotel owners and developers — answered the way we would answer them in a meeting.

    All 10 questions and answers Your question is not on the list? Write to us.